Anagrama | http://anagrama.com
"Xoclad is a high-end pastry and confectionery shop located in the Mayan Riviera. In a place bustling with tourist activity, Xoclad needed to communicate the area’s strong Mayan culture in a classy way that could never be called cliché or tacky. First, we gave its name a visual and phonetic pre-hispanic feeling that also conveyed one of the shop’s prime products: chocolate. Then we designed a labyrinth-like pattern reminiscent of antique mayan art and architecture ornamentation. The color palette consigns the brand with a sober, clean feeling that makes it modern and sweet."
Ideas exchanged generate constant inspiration. Different points of view, opposite focus conciliation and comprehension of our own views, complement our success. That is why we open our doors with the best attitude to continuously collaborate with the press and education.
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(Source: behance.net, via grafiques)